Marvel wants to have it two ways.

When they’re interminably delaying a Black Widow movie (or any female-led movie, for that matter), it’s because they have an intricate 20-year plan that can’t be disturbed. Feige is a magical comics wizard and the stars are just not in position, or whatever.

But then Spider-Man comes along, and they have no problem changing the plot of Captain America 3 to accommodate him, pushing back the release date of Thor 3: Ragnarok, and—most egregiously—shuffling around their Captain Marvel and Black Panther movies to make it all work.

Look, Spider-Man’s a crucial character, and a massive cash cow, too. And I’m thrilled to have him back where he belongs. But I’m also really invested in what Marvel chooses to do with him, because I think it’ll reveal a lot about how invested the company is in their White Guy Named Chris strategy.

This isn’t about business decisions—it’s about good business decisions, like acknowledging that Marvel’s fans (and $$$potential fans$$$) include women and people of color.

This isn’t about whether Marvel is committed to diversity, but whether they’re committed to actively avoiding it.